‘4 Ways to Prepare for the Future of the Inbox’ – Return Path
The latest article on Return Path blog is titled “4 Ways to Prepare for the Future of the Inbox.
Margaret Farmakis says, “In case you haven’t noticed, the inbox is changing. Once, the inbox was…a box: a digital version of a mailbox and a mostly static place to send and receive messages. That’s so 2010. The inbox of 2014 has morphed into a portal: a dynamic hub of information that reflects the lives of its users; from social update activity to purchase receipts to travel itineraries to news to marketing messages and more. The inbox has also never looked better (thank you Gmail), been more interactive or more organized. As a result, there’s never been more subscriber-level data in the inbox that can be leveraged to inform broader marketing decisions. What an exciting time to be an email marketer!“.
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