‘Why NOT to Resend to Email Addresses from Suppression Lists’ – Silverpop Blog
The latest Silverpop blog post is titled “Why NOT to Resend to Email Addresses from Suppression Lists”.
Rex Burroughs says, “Several times recently I’ve been asked if it’s OK to try to resend to email addresses flagged as undeliverable on a suppression list. The short answer is no.To understand why, it’s necessary to understand how addresses get on the suppression list. While this can differ slightly from ESP to ESP, in general addresses are added for three reasons:
- Opt-out
- Abuse complaint
- Undeliverable“.
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