The latest ‘Econsultancy’ blog post is titled “Four things to avoid when creating a tablet experience for customers”.

Carin van Vuuren says, “Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile.

Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet.

With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless experience across all channels“.

Four things to avoid when creating a tablet experience for customers

‘Econsultancy’ Blog

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