‘What’s the Deal With Guest Blogging? Deconstructing Matt Cutts’ Post’ – HubSpot

The latest article on HubSpot blog is titled “What’s the Deal With Guest Blogging? Deconstructing Matt Cutts’ Post”.

Rebecca Churt says, “On January 20, Google’s Matt Cutts blogged about “The decay and fall of guest blogging for SEO.” Cutts’ position? If anyone is using guest blogging as their primary way to gain inbound links, they’re abusing the system.

“If you’re doing a lot of guest blogging,” he noted, “then you’re hanging out with really bad company. … Ultimately, this is why we can’t have nice things in the SEO space.”

By today’s standards, quality content is content worth reading. In an ideal world, the web would be synonymous with quality. In an ideal world, content generation would also be a measure of one’s altruism: a selfless act for the practice and betterment of others (particularly the web overall)“.

What’s the Deal With Guest Blogging? Deconstructing Matt Cutts’ Post

HubSpot