‘Google’s Broken Promises & Who’s Running The Search Engine?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Google’s Broken Promises & Who’s Running The Search Engine?”.
Danny Sullivan says, “For two years in a row now, Google has gone back on major promises it made about search. The about-faces are easy fodder for anyone who wants to poke fun at Google for not keeping to its word. However, the bigger picture is that as Google has entered its fifteenth year, it faces new challenges on how to deliver search products that are radically different from when it started. In the past, Google might have explained such shifts in an attempt to maintain user trust. Now, Google either assumes it has so much user trust that explanations aren’t necessary”.
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