The latest article on ‘MarketingProfs’ is titled “Three Ways to Improve Your Facebook App Engagement”.

Roger Katz says, “”Engagement” may be one of the most overused words in marketing right now as brands strive to tap into the more than 1 billion Facebook users.

At its best, though, engagement in a community such as Facebook opens up the potential of a shared and “human” social experience between a brand and its fans, and then extends that connection from fans to friends of those fans.

So how can brands encourage social sharing? Beyond creating interesting News Feed posts—every day—brands can deploy social engagement apps to showcase campaigns and content in a way that is more immersive than a single News Feed post“.

Three Ways to Improve Your Facebook App Engagement

MarketingProfs

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