MarketingSherpa has released a case study titled “Email Personalization: 750% higher CTR and more revenue for e-commerce site”.

Adam Sutton says, “”Personalized” emails do not always have to target a person. Marketers can “animalize” them and see great results.

This flash sale website for dog owners targets emails to its subscribers’ pets and even wishes them a happy birthday. We explain the unique ways the team gathers data and how they use it to increase clickthrough rates and revenue, to provide an example of how marketers should look beyond personalizing emails solely based on the recipient and consider what other factors affect purchase decisions”.

Email Personalization: 750% higher CTR and more revenue for e-commerce site

MarketingSherpa

Sharing is caring