‘New Gmail Inbox Features Ads That Look Like Emails’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “New Gmail Inbox Features Ads That Look Like Emails, Above Promotional Email Subscriptions”.
Ginny Marvin says, “If you’ve converted to the new Gmail inbox, you may have noticed in-line ads that resemble regular emails at the top of your Promotions tab. These new native-style ads function as paid-for-placement email messages, and essentially circumvent standard email marketing practices. The ads do have a shaded background and ad symbol to differentiate them from the other promotional emails and newsletters users have to actually opt-in to (theoretically, at least)”.
New Gmail Inbox Features Ads That Look Like Emails, Above Promotional Email Subscriptions
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