‘How Twitter Impacts PR’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How Twitter Impacts PR”.
Janette Speyer says, “How would you characterize breaking news? I would define it in 140 characters (or less)! Yep, Twitter is PR’s tip of the spear. I once found out about an earthquake rolling my way in Los Angeles on Twitter before my building started shaking. Seems that it’s faster than Mother Nature, herself!
In today’s social media era of instant gratification, breaking news is no longer the domain of journalists and media outlets. Companies are announcing newsworthy content through their Twitter feeds to control the message before it controls them. Of course, they then follow up with press releases and other traditional PR methods”.
Comments are closed.
