‘10 Ways to Improve Your Email Marketing’ – ‘Mashable’

Sundeep Kapur says, “Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement.

1. Take a hard look at your preference strategy. There are three tips on capturing preferences: ask them, observe them and group them (into categories). Use your preference page to ask the consumer about her other channel preferences, including informing her about your social media outlets.

2. Synchronize and correct your data. Many businesses have multiple sources of consumer data; make sure that your data is updated and easily accessible to all channels. A simpler way to audit is to check if your “other sources” of data match up with the master source of data”.