‘Email Deliverability: Publisher moves beyond double opt-in to avoid 1,000 hard bounces per day’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Email Deliverability: Publisher moves beyond double opt-in to avoid 1,000 hard bounces per day”.

Courtney Eckerle says, “A healthy sender reputation with ISPs is essential for email marketers. Remaining vigilant against hard bounces and spam filters is the only way to maintain a solid reputation.

It is becoming more difficult for emails to arrive unscathed to subscriber’s inboxes due to new spam traps and other filters. Traditional permissions and other best practices may not be enough to pass through the scrutiny of ISPs. Learn how ArcaMax Publishing fought to keep a stellar reputation and preserve its ROI with subscribers”.

Email Deliverability: Publisher moves beyond double opt-in to avoid 1,000 hard bounces per day

MarketingSherpa