‘Stop FUD From Paralyzing Your Marketing’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Stop FUD From Paralyzing Your Marketing”.
Bruce La Fetra says, “Most marketers think FUD—fear, uncertainty, and doubt—is a defensive tactic to scare customers away from a competitive option. It is, but marketers themselves become victims of the same dynamic when rapid change creates an environment where the old ways no longer work but the path forward isn’t clear.
The pace of change within marketing is accelerating along two vectors: better choices, and many more options. Ironically, more and better choices all too often result in paralyzing indecision that can cripple your marketing and business development. It can also drain your budget”.
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