The latest article on  ‘Marketing Land’ is titled “Twitter Launches Promoted Products API, Letting Marketers Buy Via Third-Party Tools”.

Pamela Parker says, “Little Twitter is growing up, today announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to buy and optimize Twitter ads alongside their other media buying. The company has been testing the system for the last month or so, with beta partners Adobe, HootSuite, Salesforce”.

Twitter Launches Promoted Products API, Letting Marketers Buy Via Third-Party Tools

Marketing Land

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