‘What’s Causing the Reduction in Facebook Reach?’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “What’s Causing the Reduction in Facebook Reach?”.
Ryan Welton says, “When Facebook first became a tool for the masses as opposed to a networking site for college students, we gladly accepted whatever positive impact it might have had on our businesses. If we had 3,000 Likes and could reach half of those users with a post, we would.
However, as Facebook grew and became more vital to our online marketing strategies, our expectations increased as well. In 2012, that culminated in frustrations for social media marketers as they noticed their overall reach going down precipitously.
Depending on whom you asked, the drop in reach happened sometime between spring and fall of last year. Likewise, depending on whom you asked, the reasons for the drop varied”.
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