‘Corralling Email Content To Create Value’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Corralling Email Content To Create Value”.
Chris Studabaker says, “There are a lot of supposed monarchies when it comes to email marketing. Depending on the conversation, content rules one day, the user holds the crown on the next, and data picks up responsibilities on weekends.
With that many claims to the throne, you’d think messaging would be easier!
In reality, they’re multiple facets of the same challenge: aligning content to balance sender and subscriber needs. So, how should we think about constructing messages that a subscriber finds interesting and meaningful?”.
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