‘Facebook’s Graph Search: What It Means for Businesses’ – ‘Mashable’

Todd Wasserman says, “Facebook’s Graph Search isn’t just for looking up your old buddies and potential new friends, it’s also designed for Business Pages.The company gave the example of a search for “sushi restaurants that my friends have been to in Los Angeles” and “TV shows my friends like.” Though these are largely organic results rather than paid ads (“There are no new ad formats available today,” Facebook noted on its marketer-friendly Facebook Studio blog), Sponsored Stories will show up in searches as will Sponsored Results”.