The latest ‘Web Marketing Today’ blog post is titled “Pay-per-click: 5 Tips for Successful Ad Copy”.

Mellissa Mackey says, “Good ad copy is the cornerstone of a successful pay-per-click campaign. In fact, ad copy is the cornerstone of most any advertising campaign. But in most types of advertising, advertisers have the luxury of using several sentences — written or spoken — to make the case. In PPC advertising on Google, we get 90 characters.

Ninety characters don’t seem like much — and it isn’t. That’s why crafting good ad copy is challenging. Here are five tips that will help you create successful PPC ad copy”.

Pay-per-click: 5 Tips for Successful Ad Copy

Web Marketing Today

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