‘Targeted Content: The Holy Grail of Content Marketing′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Targeted Content: The Holy Grail of Content Marketing″.

Baer says, “For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and”.

Targeted Content: The Holy Grail of Content Marketing

Jay Baer’s ‘Convince & Convert’ Blog