The latest post on ‘ReadWrite’ is titled “Microsoft: Don’t Get ‘Scroogled’ By Google Search Results”.

Mark Hachman says, “On Wednesday, Microsoft began running a national ad campaign to warn users to avoid being “Scroogled” by Google search results that have been influenced by paid placement.

Specifically, Microsoft’s campaign attempts to portray Google as basing its Google Shopper search results on the amount of money each vendor has paid, rather than the accuracy of the results themselves. More practically, Microsoft claims that popular online retailer Amazon opted out of Google’s search, but that Bing users will be able to compare prices against the Web’s largest e-tailer”.

Microsoft: Don’t Get ‘Scroogled’ By Google Search Results

ReadWrite

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