The latest ‘Web Marketing Today’ blog post is titled “How to (Not) Meet Users’ Expectations”.

Kathleen Fealy says, “Consumers have expectations when entering a website. Some expectations are tangible, such as wanting to obtain specific information. Others are intangible, such as feeling safe — trust factors provide this element. If expectations are met, chances increase that a conversion will occur, which the consumer”.

How to (Not) Meet Users’ Expectations

Web Marketing Today

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