Adele Sweetwood’s latest article on ‘MarketingProfs’ is titled “Six Tips for Creating an Analytics-Driven Marketing Culture”.

Sweetwood says, “These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack a strong dose of creativity. Analytics enables you to combine that creativity with fact-based decision-making–with powerful results”.

Six Tips for Creating an Analytics-Driven Marketing Culture

MarketingProfs

Sharing is caring