‘Focus On Customer Experience To Navigate Digital Disruption’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Focus On Customer Experience To Navigate Digital Disruption”.
William Band says, “Executives don’t decide how customer-centric their companies are—their customers are the ultimate arbiters. Digital disruptors—a term coined by Forrester describing companies that leverage digital platforms to take advantage of customers’ heightened expectations and deliver a more compelling product and service experience at a lower cost—are threatening traditional business models. I will be exploring this challenge and discussing how to establish the right digital agenda on October 18-19 at the up-coming Forrester conference”.
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