Lyris Inc. Releases ‘Email Deliverability: A Do’s and Don’ts Guide 2012’

Lyris Inc. has released the ‘Email Deliverability: A Do’s and Don’ts Guide 2012’.

The Lyris Inc. team says, “20% of all emails never reach the inbox. Managing deliverability in 2011 can challenge even the most experienced marketer or well-established brand.

This guide will help email marketers:

• Clearly define deliverability and the laws that govern it
• Debunk the common causes that can hinder your process
• Learn best practices that easily integrate with your programs
• Increase your positive sender reputation and delivery rate”.

Lyris’ ‘Email Deliverability: A Do’s and Don’ts Guide 2012’