The latest article on ‘The Forrester Blog’ is titled “Amazon.com: Friend or Foe?”.

Brian Walker says, “As Amazon.com has grown aggressively in recent years, expanded into diverse businesses, and achieved profitability, its impact on the eBusiness and retail sectors is greater now than ever before. For many businesses, Amazon is simultaneously a sales channel, a potential service provider, and a competitive threat. To explore this complex relationship and to understand Amazon both today and where they are going next, my colleague Sucharita Mulpuru and I conducted many interviews with retail industry leaders”.

Amazon.com: Friend or Foe?

The Forrester Blog

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