The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Landing page testing less popular but more effective”.

Daniel Burstein says, “Some interesting research from the MarketingSherpa 2012 Email Marketing Benchmark Report (free excerpt at that link) shows the popularity and effectiveness of testing different elements in the email marketing funnel”.

Email Marketing: Landing page testing less popular but more effective

MarketingExperiments Blog

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