Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Power of Storytelling″.

Baer says, “Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. It reminds me of entertaining my young children on long car rides by listening to Kipling’s take on how the camel got his hump. (Spoiler: The camel was a jerk, and that hump was a magic”.

The Power of Storytelling

Jay Baer’s ‘Convince & Convert’ Blog

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