The latest ‘MarketingExperiments’ blog post is titled “Customer Value: The 4 essential levels of value propositions”.

Daniel Burstein says, “When you break marketing down, strip away marketing automation platforms and analytics and clickthrough rates, marketing is essentially communicating value to the customer in the most efficient and effective way possible so they will want to take an action.

Of course, thanks to all the other complexities of daily life in the marketing department that I just mentioned, and many more, it’s easy to lose sight of this simple fact”.

Customer Value: The 4 essential levels of value propositions

MarketingExperiments Blog

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