The latest article on ‘Website Magazine’ is titled “What Exactly is Social Influence Worth?”.

Michael Garrity says, “Companies around the globe are throwing their marketing weight behind social media, but how do they know it’s really worth the effort?

One of the biggest issues for many brands today is trying to find a way to tie their sales data to their social media programs to justify the time and resources spent on running a social media campaign. Essentially, they’re trying to ensure that social media marketing offers a worthwhile return on investment (ROI)”.

What Exactly is Social Influence Worth?

Website Magazine

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