According to new research from TikTok, its users will be just as likely to watch the summer games in Paris on the platform (58%) as they are to watch the live broadcast on TV (57%). Adweek is hosting a webinar ‘Using TikTok to Maximize Your Paris 2024 Impact’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Get actionable tips on how to tap into the conversation around this summer’s games—and future cultural moments—from leaders at TikTok and Foursquare. You’ll find out: How to optimize your TikTok campaigns using location-based key performance indicators... [...]
Archive for the 'TikTok Marketing' Category
In 2024, TikTok continues to captivate audiences worldwide with its short-form video content, evolving into a key platform for entertainment, trends, and influencer marketing. Its innovative features and algorithmic prowess cement its position as a cultural phenomenon reshaping social media engagement. Digital Marketing Institute contributor Dan Hughes has published an article explaining whether TikTok is becoming a search engine. He says, “A recent study by Adobe suggests that TikTok is currently deemed the fourth most-popular search engine among digital natives, falling just behind YouTube,... [...]
In 2024, TikTok continues to be a powerhouse for marketing, leveraging its algorithmic prowess to reach niche audiences with tailored content. Brands increasingly invest in creative and engaging TikTok campaigns to capitalize on its growing user base and cultural influence. Content Marketing Institute has published a new video ‘Is TikTok’s Time Up?’ featuring Robert Rose. The CMI team says, “The potential ban of TikTok in the U.S. is causing panic among the platform’s passionate fan base and sending marketers into a tailspin. Everyone’s clocking their concerns, but are they... [...]
TikTok Shop provides a seamless platform for creators to showcase and sell their products directly to their engaged audience. With features like in-app checkout and shoppable videos, it revolutionizes the e-commerce experience, fostering a vibrant marketplace within the TikTok ecosystem. HubSpot has published a new video ‘How To Set Up a TikTok Shop For Your Business’. The HubSpot team says, “TikTok has finally introduced TikTok Shop, an integrated e-commerce experience so users can make purchases without ever leaving the app experience. This step-by-step guide will walk... [...]
HubSpot has published ‘How to Get Verified on TikTok: A Step-by-Step Guide‘. Erica Santiago says, “At its core, TikTok verification means that the account is verified to belong to the person or brand it represents. You’ve probably noticed that your favorite brands, musicians, creators, and public figures sport a blue checkmark next to their username. The checkmark means it’s their actual account, and you are following the right person. Why is TikTok verification important? Let‘s be honest: It’s a bit of a status symbol. Being verified on TikTok lets your followers... [...]
This is a reminder for the Adweek webinar to be held on February 28, 2024. TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales. Adweek is hosting a webinar ‘The Brand Marketer’s Guide to TikTok Shop’ on Wednesday, February 28, 2024, at 1.00 pm EST. The Adweek team says, “Get actionable insights—including highlights... [...]
Ahrefs has published a new video ‘I Tested Viral SEO Tips on TikTok’. In this video, you will learn about most viral SEO hacks on TikTok to learn if more views means more organic traffic. Ahrefs [...]
TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales. Adweek is hosting a webinar ‘The Brand Marketer’s Guide to TikTok Shop’ on Wednesday, February 28, 2024, at 1.00 pm EST. The Adweek team says, “Get actionable insights—including highlights from just-released research by NielsenIQ—on what it will take to succeed on... [...]
The launch of Zeus will kick off with an online gathering where Billy Darr will demo what it can do for your online sales. It is designed to help you market on TikTok. (We don’t use TikTok, but a lot of people do, especially young people, so there is a large marketing opportunity there.) If you are still searching for a ready-made marketing solution that is designed to bring in passive profits, Zeus may be just what you need. This could be the easiest way for you to start earning passively at home. The creators call it “The New 2023 World’s First AI-Powered Viral TikTok Builder” Plus,... [...]
TikTok Lead Generation is an advertising objective that allows users to share their contact information with businesses directly on the TikTok platform. This feature allows businesses to capture leads that are highly targeted and opted-in. HubSpot contributor Erica Santiago has published an article featuring five ways to generate TikTok leads. She says, “There are a few good reasons TikTok can be a great platform to generate new leads: 1. It allows for mobile-first campaigns. TikTok prioritizes short-form videos, though users can upload and view videos for 10 minutes. This makes the platform... [...]