Marketing Strategy Guide: What It Is and How to Create One [Guide]

Marketing strategy is your company’s long-term game plan for how you’ll reach your audience, promote your products or services, and convert prospects into customers. Semrush contributor has published ‘Marketing Strategy Guide: What It Is and How to Create One’ to help you create your own marketing strategy. Alex Lindley says, “Marketing without a strategy is essentially throwing ideas at the wall and seeing what sticks. While you may eventually find something that works, you’re wasting budget, time, and resources in doing so. An effective marketing strategy provides structure... [...]