Marketing strategy is your company’s long-term game plan for how you’ll reach your audience, promote your products or services, and convert prospects into customers.

Semrush contributor has published ‘Marketing Strategy Guide: What It Is and How to Create One’ to help you create your own marketing strategy.

Alex Lindley says, “Marketing without a strategy is essentially throwing ideas at the wall and seeing what sticks. While you may eventually find something that works, you’re wasting budget, time, and resources in doing so.

An effective marketing strategy provides structure and consistency. It helps:

  • Connect your marketing efforts and business objectives to ensure each campaign benefits your long-term business goals
  • Align teams to specific goals, as businesses with teams on the same page (e.g., sales and marketing) sell more, grow faster, and have higher customer retention
  • Promote ongoing optimization for improved performance and return on investment (ROI), to ensure marketing efforts continually engage the right people.”

Marketing Strategy Guide: What It Is and How to Create One

Semrush

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