Proper analysis of your customer data along with the sales figure can help you to cultivate an insight into your marketing process and scope for it improvement. HubSpot contributor John Hall has shared an article highlighting 10 useful reporting and business intelligence tools for marketers. Hall says, “Reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team. Here, let’s dive into some of... [...]