Live social video helps you to connect with your target audience and promote your products and services. Impact contributor Dylan Lepak has shared an article highlighting the importance of live social video in 2020. Lepak says, “As we start 2020 and embrace all of the beautiful, magical tech disruptions in front of us, it’s important to understand the full gravity of the tools already at our disposal. While live streaming may have been for early adopters and savvy growth hackers in 2015, it’s earned its spot in almost every marketer’s regimen in 2020. Understanding... [...]

Use of live video can help you to create wide publicity for your product launches. You can also use it for announcing special offers and new features for your existing products. Apart from this, live Q&A sessions can boost your authority. Convince & Convert’s Anthony Helmstetter has published an interview with Lauren Teague on advantages of using live video to improve your marketing. Helmstetter says, “One of our content marketing consulting clients recently asked us, “Is live video worth it for marketing?” and, if so, “how should we use live video for marketing?” To... [...]