Use of live video can help you to create wide publicity for your product launches. You can also use it for announcing special offers and new features for your existing products. Apart from this, live Q&A sessions can boost your authority.

Convince & Convert’s Anthony Helmstetter has published an interview with Lauren Teague on advantages of using live video to improve your marketing.

Helmstetter says, “One of our content marketing consulting clients recently asked us, “Is live video worth it for marketing?” and, if so, “how should we use live video for marketing?”

To answer their questions, I interviewed my C&C colleague and strategist, Lauren Teague, who was an early pioneer in social media live video during her years with the PGA TOUR (yes, that PGA).

In this post, she shares the three most relevant situations and opportunities for marketers to utilize live video to promote a marketing message or agenda, and the three most common mistakes marketers make when pursuing live video content. Let’s dive in:

What are the biggest opportunities to use live video for marketing?

One-time Events

The best reasons to use live video are for one-time-only events or opportunities, such as product launches, or the types of things your audience would tune into”.

How to Use Live Video for Marketing

Convince & Convert

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