This is a reminder for the MarketingProfs webinar to be held on November 21, 2023.  When you look at account-based marketing through the lens of intent data, you’ll quickly realize the power of asking the right questions to better know your prospects. MarketingProfs is hosting a webinar ‘The Who, What, When, and Why of Intent Data’ on Tuesday, November 21, 2023, at 2:00 pm ET. The MarketingProfs team says, “Discover how to read intent signals and take advantage of your new knowledge to boost sales with this simplified process to elevate your ABM results. Join Shira Abel... [...]

When you look at account-based marketing through the lens of intent data, you’ll quickly realize the power of asking the right questions to better know your prospects. MarketingProfs is hosting a webinar ‘The Who, What, When, and Why of Intent Data’ on Tuesday, November 21, 2023, at 2:00 pm ET. The MarketingProfs team says, “Discover how to read intent signals and take advantage of your new knowledge to boost sales with this simplified process to elevate your ABM results. Join Shira Abel to discover: Why intent data is so critical in your account-based marketing strategy—and... [...]

The intent data shows which leads or accounts are actively performing an online search. With appropriate use of intent data, you can boost conversions and sales. ClickZ contributor Kirsten Markson has shared the three most destructive mistakes marketers make with intent data. He says, “Growing usage of intent data is proof that marketers are excited about its promise: to illuminate who is actively in the market for a solution, and the topics in which they are likely interested. But the downside is that, if not used correctly, intent data will fail to deliver results. To help you avoid pitfalls... [...]