An e-commerce niche is a smaller and more specific subsection of a larger market. To start a successful e-commerce business, you need to choose the right niche. It is a crucial step in any business. HubSpot contributor Jimmy Rodriguez has shared eight profitable e-commerce niches you can consider in 2022. He says, “While the concept of niching down might seem counterintuitive, targeting a smaller market can often lead to big upsides. See benefits below. 1. You’ll lower your marketing costs. Whatever your strategy, marketing products to a niche audience will cost significantly less than... [...]