An e-commerce niche is a smaller and more specific subsection of a larger market. To start a successful e-commerce business, you need to choose the right niche. It is a crucial step in any business.

HubSpot contributor Jimmy Rodriguez has shared eight profitable e-commerce niches you can consider in 2022.

He says, “While the concept of niching down might seem counterintuitive, targeting a smaller market can often lead to big upsides. See benefits below.

1. You’ll lower your marketing costs.

Whatever your strategy, marketing products to a niche audience will cost significantly less than trying to reach an entire product category.

For example, targeting a niche audience with ads will often mean bidding for lower-competition keywords, which tend to be less expensive.

2. You can charge a premium for your products.

There are three reasons why buyers are willing to pay more for niche products:

  • Scarcity. Where there are only a handful of brands selling a product, demand often outpaces supply. As a result, buyers are willing to pay a premium to access the product.”

8 Profitable E-commerce Niches to Consider in 2022 (Backed by Research)


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