IM NewsWatch has taken Overnight Rankings to The Proving Ground. This a report of our findings. If you want to have marketing success, the basic principle successful marketers use is “enter into the conversation in your audience’s mind.” In a chapter titled “Minds Don’t Change”, in his book, The New Positioning, Jack Trout gives example after example of marketing campaigns that were intended to change the way people think. Most multi-million dollar campaigns taking this approach were failures. Solo entrepreneurs and small businesses can’t afford multi-million... [...]