IM NewsWatch has taken Overnight Rankings to The Proving Ground. This a report of our findings.

If you want to have marketing success, the basic principle successful marketers use is “enter into the conversation in your audience’s mind.”

In a chapter titled “Minds Don’t Change”, in his book, The New Positioning, Jack Trout gives example after example of marketing campaigns that were intended to change the way people think. Most multi-million dollar campaigns taking this approach were failures.

Solo entrepreneurs and small businesses can’t afford multi-million dollar failures. So we had better find out what potential customers already believe they need and then give it to them.

Keyword research is an attempt to probe the minds of customers and by finding out what they are searching for, determine what they are interested in.

The new training on this topic, bny Doug Parsons, is called Overnight Rankings.

The title of this training is provocative, and a bit hyperbolic. It looks toward the end result of its training, not the content of the training. This is a course on keyword research for marketing online.

This printable training how to use free tools for keyword research research. Some you may have heard of; perhaps others will be new to you.

While there is some fluff in the course, there is also a good bit of substance, including detailed instructions for using the tools introduced. If you are new to keyword research, this will get you started on the right path.

The disadvantage is the cost. Parsons seems to be raising the price daily, or perhaps, more frequently. If you really need this information, you may be willing to pay the price.

It’s worth noting that the approach Parsons explains avoids buying expensive research software (he says such software isn’t much better than you can do on your own) so maybe you will find the price worthwhile in light of the software cost avoidance.

Proving Ground verdict: IMNW Approved, but expensive.

If you need to understand keyword research better, you can learn more about it here: Overnight Rankings.

Please Note: This is intended to be an unbiased review. Nevertheless, IM NewsWatch may receive a commission if you buy using the link in this article.

You May Also Like These Topics...

Rewardsly 2.0: best QR-code loyalty program & gift card system #ad

Ben Murray and Karthik Ramani have just launched an enhanced version of their Rewardsly software, launched in 2021. As the original version did, it builds a loyalty program for a business, offering rewards for clients who frequently shop at their store or website. (They’re holding a training webinar at 10 EST; see below for details.) […]

Sharing is caring

Commission Gorilla: Are you making these affiliate marketing mistakes? #ad

Version 3.0 of Commission Gorilla is has just been launched. Its goal is to assure that affiliate marketers succeed, by eliminating mistakes they – particularly, new marketers – often make. Even if you’re still somewhat new to affiliate marketing, you know there is plenty of opportunity to make mistakes. You have made them; so have […]

Sharing is caring

VidAmaze video creator triggers higher engagement, ROI #ad

The launch sale for VidAmaze has been underway for several days and will end soon. The heart of its unique selling proposition is that it can automatically customize your video for each person you send it to. People see their own name inside the video. When they do, according to psychological research. they go into […]

Sharing is caring

Countdown Hero: easy-to-use countdown timer for marketers #ad

Here’s the promise the creators make for Countdown Hero: Simply Copy n’ Paste One Tiny Snippet of Code & Have a Sales-Making, Ticking Time-Bomb Appear On Any Page Or Email, With A Personal Urgency Deadline Magically Coded To Each Individual Visitor…All In Less Than 60 Seconds What they are talking about is their countdown timer. […]

Sharing is caring
Sharing is caring