Stephen Moyers says, “If you’ve recently launched a startup, you know your brand needs as much exposure as possible.2 When you don’t have much capital to work with, however, you may require a more cost-effective strategy. Luckily, digital marketing is highly scalable. You can start working on effective, goal-producing activities right now, and build on your strategy as you get more resources. Building Brand Awareness And Value The more people who recognize your brand from a distinctive logo, voice, and design, the better your chances are of getting content in front of them and driving... [...]

Cate Lawrence says, “It’s been a big year for Industrial IoT — or Industry 4.0 — as both long-term established companies and start-ups have worked to find solutions to problems that have plagued traditional workplaces for many years. Underlying aims have included increased efficiency, improved supply chains, reduced waste and greater safety and speed. Amidst an advancing ecosystem of interconnectivity, initiatives such as robotics, wearable technology, 3D imaging, AR and smart shipping processes have led the way. Let’s take a look: 1. Robotics on the factory floor The notion of robotics... [...]

Richard Parker says, “If you use a computer to conduct business, then you’ve probably heard of cloud hosting. Also called “cloud computing,” cloud hosting is a digital network that lets business owners save their files, computer applications, and other resources on a remote server. The most obvious advantage of cloud hosting is that you can access your data from any Internet-enabled device. Other benefits include: Project teams can collaborate in real-time using the same files and computer applications; Cloud storage tends to be cheaper than buying several high-end hard drives; And... [...]

Ryan Matthew Pierson says, “Juniper Research has released a new study with a bold prediction about the future of human interaction with technology. It found that “gesture and motion control will become vital for certain forms of human-computer interaction in the coming years.” The study found that by the end of 2016 there will be roughly 168 million devices that utilize motion or gesture tracking. These devices include wearables, virtual reality, and more. With its current adoption and growth rate, the study suggests that there will be as many as 492 million motion and gesture-tracking... [...]

ReadWrite team says, “You’re probably thinking “Really?!? Don’t we already have enough?” And you’d be right. The last count I heard was there are over 125 IoT platforms in the industry. Doesn’t IoT have enough problems reaching maturity without more platforms muddying the waters? That’s not the worst of it, though. If you’re anything like me you are probably asking “What does a platform actually do?” The short answer is…. absolutely nothing by itself. However, I contend that many platforms are incredibly useful. What does a platform actually do? A platform doesn’t... [...]

Chris Stone says, “The Internet of Things (IoT) is great—if you want each of your devices to exist in its own connected-but-siloed world. What do I mean? Your Nest thermostat is undeniably smart when it comes to heating and cooling your home. And your Amazon Echo conveniently recites the weather report at the moment you need it. But what if you want your Amazon Echo to communicate with your Nest thermostat and let it know there’s a heat wave approaching on Tuesday? Tough luck…today. The year of the Internet of Things has been discussed and predicted for years, and finally, devices... [...]

Cortney Hardinge says, “Buried beneath all the news about Apple this week, another story about digital privacy broke in Maryland — less glamorous, but arguably just as impactful to many people. On March 1st, the Washington Post reported that the Maryland Senate again delayed action on a bill that would have clamped down on the recording of conversations on public buses and trains. Since 2012, the Maryland Transit Administration has recorded the conversations of thousands of riders, with the bus company claiming it would be used as evidence in case of attacks on drivers or crimes committed... [...]

Cate Lawrence says, “Reports this week suggest that the number of tweets per day created by Twitter’s users has fallen by more than half since a peak in August 2014, according to a sampling of data from Twitter’s API. It’s hardly surprising, as both the media and tech sector have been charting and predicting its downward trajectory for several years. This is in addition to hits on the stock exchange in 2014, a change of CEO in 2015, the debacle regarding the identity 2013 of Boston Marathon bomber, and persistent reports of bullying via twitter from the general public, politicians... [...]

Owen Thomas says, “What went wrong? Most observers are scratching their heads over the surprising announcement that Facebook is winding down Parse, the app-hosting service it bought in 2013 as part of a larger effort to woo mobile developers. Developers will have a year to move their apps off of Facebook’s servers, and can download a version of Parse’s software to run on top of a Node.js server—likely hosted on erstwhile Parse rivals like Salesforce’s Heroku or Amazon Web Services. A Move That’s Hard To Parse The move comes after an exceptionally busy year for Parse.... [...]

Matt Asay says, “Google’s master plan has always been clear: Get more people using the Internet, and sell more ads alongside their searches. As I’ve written, that adds up to $6.30 per Internet user per year. Unfortunately, that plan has hit a snag, as the Guardian’s Charles Arthur uncovers. As the desktop dwindles and mobile devices surge, “new users and new platforms on which Google is available aren’t as valuable as the old ones.” Put more bluntly, “Mobile search is a real problem for Google: people don’t do it nearly as much as … it would like.” Don’t... [...]