‘7 Ways To Keep Your Startup Marketing Lean’ – ReadWrite
Stephen Moyers says, “If you’ve recently launched a startup, you know your brand needs as much exposure as possible.2 When you don’t have much capital to work with, however, you may require a more cost-effective strategy.
Luckily, digital marketing is highly scalable. You can start working on effective, goal-producing activities right now, and build on your strategy as you get more resources.
Building Brand Awareness And Value
The more people who recognize your brand from a distinctive logo, voice, and design, the better your chances are of getting content in front of them and driving conversions. Products and services evolve naturally the longer a company stays around, but a recognizable brand is like an insurance policy for your business goals.
Don’t think you’ll get away with a catchy yet vague slogan like Visa’s “It’s everywhere you want to be” and create brand value. You haven’t gained enough market penetration. Startups have to use explanatory and emotional cues in their messaging to build awareness and trust”.
Comments are closed.
