Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘The Rise of Sustainable Marketing’. The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠Laura Costello⁠, Head of Sustainability and Planet Services at youth agency ⁠⁠Thinkhouse⁠⁠, as well as Ireland lead at ⁠⁠Purpose Disruptors⁠⁠. Starting with having Ben & Jerry’s as her first client, Laura shares her deep understanding of how marketers can embrace sustainability, avoid greenwashing, and build authentic connections... [...]

Sustainable marketing focuses on promoting eco-friendly products and practices that align with environmental and social values. It builds brand trust and appeals to conscious consumers seeking responsible choices. Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘The Rise of Sustainable Marketing’. The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠Laura Costello⁠, Head of Sustainability and Planet Services at youth agency ⁠⁠Thinkhouse⁠⁠, as well as Ireland lead at ⁠⁠Purpose... [...]