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Website optimization is crucial for improving user experience, loading speed, and search engine rankings. It helps attract more traffic, reduce bounce rates, and increase conversions for better online performance. Semrush has published a new guide, ‘How to Optimize Your Website for SEO’. Carlos Silva says, “Optimizing your website... [Read more]

Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should We Optimize For Keywords With High Search Volume Or Competition?’. He says, “A search for bark on a tree could be what it looks like or feels like, whether it’s a sign the tree is healthy or not, and questions about using it to determine... [Read more]

Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements. Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics. The... [Read more]

VidForce AI is the only video-specialized AI engine to ever hit the market… Imagine owning an AI engine that creates videos that compete with the creations of Hollywood studios… Up until now, you haven’t even experienced the real power of AI in creating videos. Everything you bought or tried so far only mimics AI, with some simple automation… That... [Read more]

A career in digital marketing offers diverse opportunities across SEO, content creation, social media, and data analytics. It’s a dynamic field ideal for creative thinkers and tech-savvy professionals aiming to drive business growth online. Digital Marketing Institute has published a new ebook ‘Kickstart your Digital Marketing Career’. Joe... [Read more]

B2B data enrichment enhances business databases by appending accurate, up-to-date details like company size, industry, and contact information. This process improves targeting, personalization, and overall sales and marketing efficiency. 4o Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’. The... [Read more]

In-person events are the top B2B marketing channel for many companies. Despite the success of events, most trade show pros only scratch the surface of an event’s possible ROI. MarketingProfs has published a new report, ‘The Ultimate Guide to Trade Show Marketing’. The MarketingProfs team says, “Download The Ultimate Guide to... [Read more]

SEO monitoring involves regularly tracking a website’s search engine performance to identify issues and optimize rankings. It ensures sustained visibility, improved traffic, and helps adapt strategies based on real-time insights. Semrush has published a new guide, ‘SEO Monitoring: A Complete Guide to Tools & Key Metrics’. Carlos Silva... [Read more]

Finding profitable keywords is essential for driving targeted traffic and maximizing conversions. The right keywords help businesses rank higher in search engines, attract potential customers, and increase revenue efficiently. MOZ contributor Jonathan Berthold has published a guide featuring tips to find profitable keywords for your niche. He says,... [Read more]

Podcasts are a powerful tool for businesses and marketing, allowing brands to build authority, engage audiences, and share valuable insights. They foster deep connections with listeners, enhancing brand awareness and customer loyalty. The latest Ahrefs Podcast episode is titled ‘How to make a podcast that actually grows your business’ featuring... [Read more]

Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’. The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the... [Read more]

MarTech has published a new guide, ‘Marketing on LinkedIn: What you need to know’. Constantine von Hoffman says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together... [Read more]