Latest News
47% Research Products Online to Buy Offline
47% of users research products online and then buy them offline, according to a survey by iProspect. 62% utilize general search engines to research products. [Read more] [Read more]
Sony Ericsson to Feature Google Search and Blogger
Sony Ericsson is going to feature Google search and Blogger in its mobile phones. The phones will be able to launch a separate Google search option using a single keystroke. [Read more] [Read more]
FTC and its Partners Release Auction Action Game
The Federal Trade Commission and its partners in government and the technology industry have released a game called, ‘Auction Auction’. FTP has added a new section to its OnGuardOnline website that will include tips and activities to help buyers and sellers spot and avoid Internet auction fraud. [Read more] [Read more]
ClickForensics Launches Click Fraud Network
ClickForensics has launched a Click Fraud Network. ClickForensics is planning to create a community of advertisers who can use the forum to discuss solutions and take advantage of the free reports on click fraud. [Read more] [Read more]
DoubleClick Launches DART Search
DoubleClick has announced the North American launch of DART Search. Services of DART search include DART for Advertisers reporting, called DRA Reporting. [Read more] [Read more]
Audience for Podcasts to Reach 50 million by 2010
The audience for podcasting is increasing and it will reach 50 million by 2010. US total podcast audience is 10 million now and about 3 million are active podcast audience who have downloaded one or more podcasts per week, according to emarketer study. [Read more] [Read more]
Google Announces Sales at Google Base
Google has announced buying and selling of Google Base items using Google Accounts. Customers can buy Google Base items by credit card and sellers can use the integrated transaction processing with Google Base item management. [Read more] [Read more]
AskJeeves Becomes Ask
AskJeeves has now officially become Ask.com. New Ask include a new homepage, Ask.com toolbox, Ask.com Maps, Encyclopedia Search, Web-based Desktop Search, and Shaded Sponsored Listings. [Read more] [Read more]
DoubleClick Launches Dart Search in North America
DoubleClick has launched Dart Search in North America. Dart Search provides advertisers with keyword management, bid management and reporting tools. [Read more] [Read more]
Sophos Warns of Clagger.H Trojan
Sophos has warned users of the Clagger.H Trojan. The Clagger.H is a password-stealing Trojan that claims to be from Paypal. [Read more] [Read more]
19% Advertisers Believe Click Fraud is Moderate Problem
19% of online advertisers believe that click fraud is a moderate problem, according to SEMPO. 45% said they have not tracked it much, but are worried. [Read more] [Read more]
Google is Testing Video AdSense Ads
Google is testing video adsense ads. The adsense ad uses codes similar to text/image ads. The ad is seen on an entertainment site, ‘The Superficial’. [Read more] [Read more]
