Link building helps you improve the credibility of your website and gets more visitors too. An effective link building strategy brings transparency in link creation. Business.com columnist Ibrahim Kareem has shared four link building strategies you should adopt. Kareem says, “Despite the new Penguin 4.0 update from Google, the link-building space has not changed a huge amount. One thing that will differ is that companies can no longer just sell links and produce low-quality content without getting caught. That said, here is what the future of link building has in store. Quality content The... [...]

Marketing Land columnist Jeremy Knauff has shared a five-step plan to create an effective link building campaign. Knauff says, “Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with enough structure to make German engineers weep with joy. I can tell you... [...]

Entrepreneur team has published a video interview with Neil Patel wherein Patel discusses four proven strategies to get rank-boosting links to improve search engine optimization. Patel, in one excerpt says, “Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Contextual link... [...]

SEO presents constant challenges and requires improvement at every stage. From link building to paid SEO, marketers have to keep themselves busy improving their web presence. Search Engine Land columnist Kristopher Jones has published an article justifying user-friendly interlinking for SEO improvement. Jones says, “At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running... [...]

MOZ has started an educational series called Next Level. As a part of the series Brian Childs has published a step-by-step guide to finding your competitor’s backlinks and creating an opportunity for your site. Childs says, “In this article, I’ll show how to create and export a list of your competitor’s backlinks that you can use for targeting activities. This assumes you’ve already completed keyword research and have identified competitors that rank well in the search results for these queries. Use those competitors for the following analysis. How to check the backlinks... [...]

MOZ writer Kerry Jones has shared eleven lessons from failed link building campaigns. Jones says, “In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do. 1. There’s such a thing as too much data. For content involving a lot of data, it can be tempting to publish every single data point you collect. A good example of this is surveying. We’ve fallen down the rabbit hole of not only sharing all of... [...]

The MOZ team has published a video on ‘5 Tactics to Earn Links Without Having to Directly Ask’ featuring Rand Fishkin. Fishkin says, “Some people in the SEO world, some link builders are extremely effective. If you go to the Russ Jones School of Link Outreach, you need to make a big list of people to contact, get in front of those folks, outreach them, and have these little success rates. But for some of us, myself included, I just absolutely hate begging people for links. So even though I often produce content that I want people to link to, it’s the outreach process that... [...]

MOZ’s Rand Fishkin has posted a Whiteboard Friday videos on ‘Creating Influencer-Targeted Content to Earn Links + Coverage’. MOZ team says, “Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience”. Creating Influencer-Targeted Content to Earn Links + Coverage  [...]

SEO is the most important element when it comes to online marketing. And backlinks suggest the reputation your website has build on the web. Entrepreneur writer Jason Parks has shared a seven step guide to acquiring more and more backlinks. Parks says, “This is one of the most important parts of the outreach process. When you fill out a generic contact form on a website, your chances of contributing content are diminished. I don’t have hard statistics on this but I just know this to be true from doing it on a daily basis. If you can find an actual email address for the editor of the website... [...]

The Google Webmasters blog has warned content publishers against increasing spammy links in “articles referred to as contributor posts, guest posts, partner posts, or syndicated posts”. According to Google, the articles should be posted online for informing people and not just get backlinks and make money. Google has encouraged Internet users to fill up spam report form when they find an article that exists only for link building. What happens when Google detects such links? Google Webmasters team says, “When Google detects that a website is publishing articles that contain... [...]