The latest post on ‘Mashable’ is titled “Can Facebook Ads Ever Beat Google? [INFOGRAPHIC]”. Stephanie Haberman says, “General Motors is pulling its entire $10 million advertising budget from Facebook, mere days before the IPO. According to a Wall Street Journal report, they called ads on the social network “ineffective,” but called Facebook pages “effective and important.” Looking at the data on the infographic below, courtesy of AdWords provider WordStream, it’s easy to see why. Advertising rates on Facebook rose 40% in 2012, but click through rates... [...]
Archive for the 'Social Media Marketing' Category
Dr. Ben Adkins (a.k.a. The Evil Facebook Magician) has released The Facebook Community Chest that details the seven tactics he has found profitable in Facebook marketing. These 7 techniques (he calls them “tricks”) get people to stay connected to you, to “like” your fan page, to pass their friends links to you, etc. He finds these techniques more powerful than buying Facebook ads He finds that these techniques work for niche businesses, both online and offline, so you can use them yourself or with clients. Get the whole story here. [...]
The latest post on ‘Mashable’ is titled “A Computer Interface That Takes a Load Off Your Mind”. Kate Greene says, “Conversations between people include a lot more than just words. All sorts of visual and aural cues indicate each party’s state of mind and make for a productive interaction. But a furrowed brow, a gesticulating hand, and a beaming smile are all lost on computers. Now, researchers at MIT and Tufts are experimenting with a way for computers to gain a little insight into our inner world”. A Computer Interface That Takes a Load Off Your Mind Mashable.com [...]
Peter Max has created a WordPress plugin that combines the Facebook Like button, the Comments social plugin and the Facebook Open Graph to help your site become a viral hit. Google considers Facebook comments in its ratings. This MaxSocial Share plugin lets you add Facebook comments to your pages and posts. Second, Max’s MaxSocial Share uses the Social Graph to improve the value of your Likes. The social graph represents people’s friendship connections and amplifies the value of a Like. Facebook uses the graph to feed information to a targeted group of people. Or use it to create an... [...]
The latest post on ‘Mashable’ is titled “The History of Social Recruiting Technology [INFOGRAPHIC]”. Lauren Hockenson says, “Digital recruiting has certainly come a long way in such a short time. Since the dawn of the computerized job process, quick and simple strides have been made in recruiting that have ultimately produced a major impact on how employers find young talent with the right skills. Of course, it’s no secret that one of the biggest advances made in recruiting in the last 20 years has been the advent of social media. These networking platforms —LinkedIn being... [...]
The latest post on ‘Mashable’ is titled “Yahoo Ousts Thompson, Loeb Wins. Now What?”. Lance Ulanoff says, “Scott Thompson’s short run as Yahoo CEO is over. He resigned this weekend after trying vainly to beat back the growing controversy over his somewhat fanciful resume. Thompson said he had a computer science degree when, in fact, he did not. For all the finger pointing and promises of long-term support for Thompson, nothing it seems could save him from the chopping block. Now Yahoo must try and build momentum behind a new, relatively unknown CEO, as well as... [...]
New tool All-in-One Viral Toolkit (available only through Thursday) quickly creates stunning timeline-based fan pages without any html skills. Just point and click. It’s called The All-inOne Viral Toolkit and it is facked with helpful features. * It lets you build dynamic fan pages that have all the flexibility of look and feel you could want * It lets your clients update their own content easily, and pay you for the privilege, if you choose * It lets you place your own brand on pages you build for a viral effect. * With its viral tools, you can drive traffic both to your WordPress site... [...]
The latest post on ‘Mashable’ is titled “Google May Be Close to Acquiring Meebo for $100 Million [REPORT]”. Lauren Indvik says, “Google is in discussions to acquire Meebo for as much as $100 million, sources have told the often-reliable AllThingsD. Meebo was founded in 2005 as a messaging app for the browser, a product that still exists as Meebo Messenger. The Mountain View, Calif.-based startup has since developed an expanding suite of socialand mobile apps for consumers as well as publishers, each designed to enable online communication”. Google May... [...]
The latest post on ‘Mashable’ is titled “5 Hot Startups Using Tech for Good”. Lauren Hockenson says, “In our social entrepreneurship series, The World at Work,Mashable interviews the faces behind the startups and projects that are working to make a global impact. By harnessing the power of the web and digital technology, these companies have built a way for companies to commit to charity, made electric cars affordable and offered a new way for people to rally around political issues. While the companies are diverse, they are all on a mission to change our lives... [...]
RSS can be the key to your WordPress site’s SEO. This new plugin submits every post you make in your WordPress blug to over 40 PSS feeds fo business directories. These directory sites are potentially high value because they are crawled often and indexed daily. Backlinks from these directories should prove valuable when you want to impress Google. Even more, they send you highly targeted traffic from among their visitors. This new plugin has a facility to solve Captcha codes while sending the post to any of these sites. Good SEO support can cost $100 or more each hour. but you can get this... [...]