If you want to make your mark on Facebook, so you can use it to build you business, you had better not blend into the background. You need a memorable Facebook presence. Andrew Hurter did that, and he got the attention of a big name marketer he followed, one who had thousands of folllowers, and won a contract to do work for him. He explains how he did it in FB Engagement Formula so you can copy his example. Get the whole story here.  [...]

The latest post on ‘Mashable’ is titled “Europe Targets Google in Fresh Privacy Investigation”. Alex Fitzpatrick says, “Does Google’s new privacy policy conflict with European law? France’s official data protection agency is launching an investigation to find out. The Paris-based data watchdog CNIL will check out Google’snew policies across Europe, reports Reuters“. Europe Targets Google in Fresh Privacy Investigation Mashable.com  [...]

The internet is all a-buzz with news and speculation about Pinterest, its meteoric rise and birght prospects. Marketers are starting to take notice; at least the smart ones are. Jimmy Mancini has produced the Pinterest Marketing Guide just in time to get you in on the ground floor. Establish your brand on Pinterest so that as it grows, you will be a recognized, established marketer. Get all the facts about his guide and see a demo of his software here.  [...]

The latest post on ‘Mashable’ is titled “How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]”. Mashable team says, “You don’t have to look very far to notice that there are a lot of car companies trying to get in the social game — you can see plenty examples in this year’s Super Bowl ads. It wasn’t always this way for Ford. In 2009, they recruited Scott Monty to be their head of social media”. How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO] Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand”. Victoria Ransom says, “Today Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind”. Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Two Simple Steps to Take Control Over Google’s New Privacy Policy”. Sam Laird says, “Google’s new privacy policy takes effect Thursday. What’s new about it? Now, it allows Google to integrate information it collects about you from all your Google accounts. So instead of treating your YouTube, Gmail and Google+ accounts as separate entities, Google now sees you as just one user”. Two Simple Steps to Take Control Over Google’s New Privacy Policy Mashable.com  [...]

Todd Wasserman says, “Facebook gathered hundreds of people into the Museum of Natural History in New York on Wednesday for its first-ever Facebook Marketing Conference. At the top of the agenda was Premium, a new suite of products for marketers designed to leverage the social network’s access to your friends and friends of friends”. Facebook Ads Announcements: Everything You Need to Know Mashable.com  [...]

Say’s Power of Leverage shows how to magnify the effect of each of your actions to get the best return on your time invested. Simple examples include, posting an article you write in multiple places or in multiple forms (audio, video, text.) He has produced two e-books that uncover opportunities for leverage in your marketing work. The net result is that with his techniques, you can create an auto-pilot system, in which you do the work once, leverage it, and reap the rewards long-term He shows how to generate traffic virally on Facebook and a new media property that is still in the beginning... [...]

On-page Domination provides every possible piece of information related to successfully optimizing a site to perform well within Google’s engine from Day 1. You get a comprehensive explanation of free resources, simple methods, and strategy blueprints, presented in a clear and easy to understand 1-2-3 format . Comes with a WP plugin, a robots.txt file, and “footer pages” to help implement the strategy– all topped off with six weeks of SEO coaching. This shouldn’t be missed. Get it all here.  [...]

Find out which of your Twitter followers are actually potential clients because they read and re-tweet what you post. Many people may have subscribed to your tweet stream and ignore it. This report explains how to sort out the real followers from what somebody called the “fauxlowers.” Get the lowdown here.  [...]