HubSpot has released a free collection of ’47 Amazing Blog Homepage Designs’. The HubSpot team says, “81% of U.S. online consumers trust information and advice from blogs. But how do you get people interested in your blog? We’ve mentioned before that your website homepage is like the front door to your business. The same goes for your blog. If you’re not attracting people visually, how will you get them to trust what you’re blogging? A common issue we see with blog design is finding a balance between visual design and effective content presentation. Blogs are chalk full... [...]
Archive for the 'LinkedIn Marketing' Category
Bronto has released a free white paper titled “3 Strategies for Putting the “Act” in Transact”. The Bronto team says, “Enhancing your transactional messages is an easy way to tap into missed revenue. As one of the most underutilized opportunities, online retailers should review this timely and relevant contact stream to build loyalty and increase orders. In this white paper, learn: How to create a cohesive transactional message strategy How to maximize low hanging fruit to drive sales How to turn up the volume on your marketing message while staying CAN-SPAM compliant Download... [...]
HubSpot has released a free ebook titled “The Complete Guide to Global Social Media Marketing”. The HubSpot team says, “Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends. Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources. Download HubSpot’s guide which will help you create a social... [...]
Ali Brown has released a free report titled “Ezine Publishing Profits: 3 Simple Strategies for a List-Building, Money-Making Ezine!”. Ali says, “Whether you already publish an ezine or you are curious how it can help you and your business thrive, don’t miss out on this brand new report. I think it’s one of my best. Here’s what you’ll learn in this instant PDF download… The 5 ways an ezine can be your simplest and best marketing tool—no matter your business or level of experience The huge advantage an ezine gives you as a business owner that you... [...]
‘Business 2 Community’ is hosting a webinar on Monday, March 4 at 2.00 pm ET. The topic of the webinar is “Enterprise Social Media Success – Leadership by Example”. The ‘Business 2 Community’ team says, “SAP CIO, Oliver Bussmann, recognized as the #1 Social CIO and a thought leader and influencer in the Enterprise IT industry will discuss his top tips for successfully leveraging social media to drive awareness and engagement. These tips are essential guidelines, ranging from managing and creating content to building your personal brand, which will help you to establish... [...]
Quantcast has released a free white paper titled “Display Ad Clickers Are Not Your Customers”. The Quantcast team says, “We’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating the success of search campaigns. But relying on clicks to drive conversions for display advertising is often a dead end. We’ve found that consumers most likely to click on display ads are often... [...]
HubSpot has released a free ebook titled “The Marketer’s Guide to Competitive Intelligence”. The HubSpot team says, “Effective marketing starts with understanding the buyer, but also understanding your competitors. It’s important to see where your competitors are succeeding, and where they’re failing. That’s why we wrote this guide on competitive intelligence, to help you stay up to speed with what your competitors are doing, but not let it derail you from your own marketing, product, or business strategy. In this ebook, you’ll learn how to: Perform a... [...]
‘Business 2 Community’ is hosting a webinar on Wednesday, February 6 at 2.00 pm ET. The topic of the webinar is “LinkedIn: Beyond the Profile and Into the Future of Digital Marketing”. The ‘Business 2 Community’ team says, “Not long ago, social media was considered a passing fad, useful only to teenagers with too much time on their hands. Fast forward to 2013: LinkedIn just passed the 200 million member mark to become the undisputed professional networking platform. It’s time to get with the program! If you have a profile but are stuck on what to do next…whether... [...]
Janrain has released a free white paper titled “Best Practices in Online Registration”. The Janrain team says, “A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user registration, and it is possible to easily collect user data without sacrificing conversion rates. Key... [...]
HubSpot has released a free ebook titled “How to Grow & Scale Your Business Blog”. The HubSpot team says, “Wouldn’t it be great if you could scale the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? If so, it’s time to take your business blogging to the next level. In this 68-page ebook, you’ll learn how to implement an advanced blog marketing strategy to grow and scale the marketing impact of your blog. Specifically, we’ll teach you how to: Rethink the role of your business blog in your overall... [...]