Search engines play a pivotal role in getting you web traffic. By optimizing the search engines in the right manner with the proper selection of keywords you can win at SEO. Entrepreneur contributor Jayson DeMers has shared five tips to help marketers select right SEO keywords. DeMers says, “Keywords are a critical component of the strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Accordingly, adjusting your keyword distribution gives you power to change your campaign over time. To be... [...]

The MOZ team has published the local SEO holiday checklist to help marketers rank better in the upcoming holiday season. Miriam Ellis says, “If you’re in charge of the local search marketing for a business, you’ve got two groups to please at the holidays: your clients/superiors and consumers. You don’t want to be kicked out of the reindeer games on January 2nd, so let’s dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner! Local business listings accurate If... [...]

SEO is the process of generating more organic traffic from sites like Google, Bing and Yahoo. Ecommerce SEO is all about ensuring your product pages appear among top organic search results. To help marketers boost their Ecommerce SEO, Business.com columnist Christian Sculthorp has shared five techniques. Sculthorp says, “Starting an ecommerce business has become accessible now that companies like Shopify have made it as easy as uploading a few images. Everybody has the opportunity now to sell their own products or start a drop-shipping empire. Whether you’re new to ecommerce or run... [...]

MOZ has published the new episode of Whiteboard Friday featuring Rand Fishkin who talks about improving keyword research. The MOZ team says, “One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today’s Whiteboard Friday, Rand explains the concept of the “keyword universe” and shares his most useful... [...]

You can’t afford to solely rely on an external agency to handle your SEO process. Knowing the basics of the search engines and the way they handle your website can help you to do well at SEO. Search Engine Land columnist Patrick Stox has shared nine elements of technical SEO that an online business owner should know. Stox says, “There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but some help with troubleshooting issues. info:... [...]

SEO is a constantly emerging domain which requires you to keep yourself updated with the trends such as search engine algorithm changes. Using Nofollow links webmasters tell search engines “Don’t follow links on this page” or “Don’t follow this specific link“. Pratik Dholakiya has shared an article on improving SEO with nofollow links and has shared six ways to do this. Dholakiya says, “I feel comfortable saying that nofollow links definitely help your SEO, although most of the benefits are probably indirect. The exposure associated with a high-profile... [...]

The SEO competitive analysis helps you to find out the kind of competition your business is facing over the Internet. It is a key aspect in the beginning stages of an SEO campaign. With competitive analysis you can select the right keywords and plan an effective SEO strategy. MOZ columnist John Reinesch has shared five tips to help marketers perform a competitor analysis for the SEO. Reinesch says, ” By seeing where our competitors are strongest and weakest, we can determine how difficult it will be to outperform them and the amount of resources that it will take to do so. Identify your... [...]

Link building is an important process to achieve good search engine rankings. There have been several link buildig tactics which came and disappeared. Search Engine Land columnist Kevin Rowe has shared ten 10 ways to generate links with online influencers. Rowe says, “Recent research by Sumo found that only 20 percent of all content is even read, on average — so it’s key to bring your A-game in order to have people actually read it. Here are some ways you can bring in more readers: 1. Publish unique research Stone Temple Consulting does a good job of this in the search marketing industry.... [...]

The MOZ team has published a video titled ‘How Links in Headers, Footers, Content, and Navigation Can Impact SEO’ featuring Rand Fishkin sharing some important tips to improve SEO. MOZ team says, “Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure”. How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday MOZ  [...]

In 2016, 20% of mobile queries on Google were voice searches. By the end of this year the number would have almost doubled since the number of mobile devices have rose everywhere. Busienss.com columnist Tom La Vechhia has shared three ways for marketers to optimize for the voice search. Vechhia says, “Here are three ways to optimize your website for voice search now. 1. Adopt long-tail keywords. When creating your web content, you must optimize for long-tail keywords vs. three-word keywords. Though you might write “best pizza in town,” with voice search, you may say, “What... [...]