Achieving higher search engine rankings is very essential for the businesses. Content plays the vital role in influencing the search engines. Search Engine Land columnist Sherry Bonelli has shared a useful article on using podcasting as search engine rankings tool. Bonelli says, “There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts. Boost SEO and your brand Being a guest on a podcast is literally one of the most powerful SEO tactics you can use... [...]

Social plays a pivotal role in getting you on top in the search engine results. Twitter is having its own space and works in an influencing manner. If you could properly utilize the Twitter power, it can positively help you secure good SEO ranks too. Entrepreneur contributor Syed Balkhi has shared three tips to use Twitter for enhancing the search engine rankings. Balkhi says, “Contrary to popular belief, most SEO experts agree that the number of social shares referring to a link increases its value and influences higher ranking on Google. Simply put, the more shares you get on Twitter... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]

Voice is the new trend in the mobile-led Internet world. When it comes to getting good rankings for the voice search, you need to consider several metrics. Search Engine Land columnist Greg Sterling has shared an analysis of the eleven voice search ranking factors. Sterling says, “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How (and Whether) to Invest in and Structure Online Communities’. The MOZ team says, “Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch? Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both?... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content’. The MOZ team says, “Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly’. The MOZ team says, “Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and... [...]

Your content plays the vital role in getting good search engine ranks. Apart from content, your techniques to get your sites rank high also matters. Search Engine Land columnist Ryan Shelley has posted an article on how these techniques, i.e. technical SEO can help you get good search engine rankings. Shelley says, “Technical SEO can help your site in the age of semantic search in a number of ways: Titles & meta. Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘What Does It Mean to “Write for SEO” in 2018?’. The MOZ team says, “”Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized. In this edition of... [...]

When it comes to search engine rankings, most of us wish to achieve the number one spot on the web. Though it is a challenging job, most marketers try to achieve it and some could do it. Forbes contributor Jayson DeMers has a slightly different opinion on continuously trying to achieve the number one spot in SEO. He has cited five reasons why the number one rankings have fallen in importance. DeMers says, “The thing is, number one rankings have fallen in importance to search optimizers, and for several independent reasons: 1. Rank one is no longer rank one. The last time you asked Google... [...]